DiversaFry founder Keenan Hillerbrand comes from a family with a shared passion for food, entrepreneurship and social justice.

As a teenager, Keenan battled a rare, undiagnosed pituitary adenoma  tumor and struggled to find his passion and place in the traditional high  school environment.   Throughout this trying time, Keenan held firmly to his passion for food  and sought out a challenge that would indulge his creative side. Then in  late 2018, Keenan founded DiversaFry with a simple goal: re-invent an  unhealthy American staple with fresh, healthy, and local ingredients to  deliver a one-of-a-kind culinary experience!

We invite you to join Keenan in his passion to reinvent the the world,  one fry at a time. DiversaFry is incubated by The Hatchery which  supports local food entrepreneurs cultivate their ideas and create local  job opportunities. DiversaFry extends its commitment to re-invention  beyond fries - we employ locals from the Evanston and partner with  local organizations to help feed the homeless and hungry through our  'Reinvent the World' program.


Reinventing Chicago.
One fry at a time

DiversaFry is committed to reinvention of the unhealthy and changing the negative perception of the french fry. DiversaFry partners with local farms to bring you the freshest possible ingredients.

Thanks to the hard work of DiversaFry’s recipe development team, we have developed new and creative ways to make our food healthier as well as challenging the traditional loaded french fry with a focus on Vegan and Vegetarian options.

Everyone loves fries, it would be a shame if not everyone can eat them!


Click here to see Our Menu.

Interested in catering?
Contact events@diversafry.com

Where we are

We are opening our first locations! Right now you can find us here:

Every Saturday Morning

Evanston Farmers Market
1800 Maple Ave
Evanston, IL 60201

Every third Sunday

Logan Square Farmers Market
2363 N Milwaukee Ave
Chicago, IL 60647


Send us your questions and comments
and we will be happy to hear from you!